Apple iPhone X: First Dance

In the wake of the marriage equality vote in December, Apple Australia partnered with Whybin TBWA Sydney to relaase a commerical that tears at the heart strings.

The ad portrays couples having their first dance at their weddings, with all the footage filmed on the iPhone X. The scenes vary from close-ups to far away shots, fast to slow dancing, large parties to intimate settings, plenty of laughter and tears. With a soft acoustic song in the background, Apple creates an emotional atmosphere that highlights the love and devotion between couples on their special day.