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Glad: The Toughest Trash Bag
Glad initiates a series of torture tests at airports to prove the durability of its trash bags.
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Credits
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- Agency FCB Chicago
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Credits
powered by
- Agency FCB Chicago
- Editing Company Lord + Thomas
- Production Katie Roach
- Art Director Franki Geib
- Art Director Luis Sierra
- Copywriter Kate Cullen
- Agency Producer John Bleeden
- Agency Producer Joe Tipre
- Executive Creative Director
- Chief Creative Officer
- Director Ben Flaherty
- Creative Director Dean Paradise
- Creative Director Bruno Mazzotti
- Creative Director Martin Serra
- Creative Partner
Show full credits
Credits powered by
Credits
powered by
- Agency FCB Chicago
- Editing Company Lord + Thomas
- Production Katie Roach
- Art Director Franki Geib
- Art Director Luis Sierra
- Copywriter Kate Cullen
- Agency Producer John Bleeden
- Agency Producer Joe Tipre
- Executive Creative Director
- Chief Creative Officer
- Director Ben Flaherty
- Creative Director Dean Paradise
- Creative Director Bruno Mazzotti
- Creative Director Martin Serra
- Creative Partner
FCB Chicago has partnered with Glad to undergo a sequence of torture tests to promote the strength of its new ForceFlex Advanced Protection trash bags. These tests were carried out by placing the full trash bags in one of the most precarious places a bag can be: airport checked luggage.
In the video, hidden cameras capture the bags being thrown, squished, tossed, slammed and dropped, yet the bags manage to not break open or tear despite the mishandling.
This commerical was directed by Ben Flaherty through Lord + Thomas.
Connections
powered by
- Agency FCB Chicago
- Chief Creative Officer Liz Taylor
- Creative Partner Fred Levron
- Director Ben Flaherty
Unlock this information and more with a Source membership.
