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GAP: Meet Me In The Gap
GAP's Spring 2018 campaign is filled to the brim with dancing, diversity, and - of course - denim.
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Credits
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For its Spring 2018 campaign, GAP partnered with Yard NYC to create a giant set mimicking a sort of human color wheel to promote both diversity and togetherness, as well as stylish, brightly coloured denim pieces.
The camera spins the viewer 360 degrees around the wheel, blending together the movements of the dancers and the colours of the set, creating an atmosphere of a fun party that everyone wants to be at.
To see how this massive production came together, check out the Behind the Scenes video below.
