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The Sun – The Sun Bingo: Are You Gonna Bingo?

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The&Partnership London has released a tongue-in-cheek, grime-inspired campaign for Sun Bingo called Are You Gonna Bingo? The integrated campaign is The&Partnership’s first work for the betting and gaming platform since it was appointed to refresh the Sun Bingo brand last December. The campaign, which spans TV, print, radio, digital and social will break with a film and music video [above] starring up-and-coming Bristol comedian Jayde Adams. The spot is directed by Jack Clough, who most recently directed BAFTA-winning comedy series People Just Do Nothing, and who makes his advertising directorial debut with the film and the two-minute music video accompanying it.

 

 

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