Grayson has Passion

London based animation studio Passion has hired Katie Grayson as Head of Experience to launch its new division, Passion Experience. The new arm which will bring together the group’s technology enabled storytelling experience.

Grayson joins from Inition where she produced immersive and experiential campaigns for international clients like Jaguar, Land Rover, Toyota and adidas. She has worked across film, advertising, animation, games, and realtime/immersive technologies, and is well-versed in tackling technically and creatively challenging projects such as board game-playing and a fully stereoscopic 3D 360 video for the Philharmonia Orchestra in VR.