Jaguar E-PACE: Bend the Rules

Jaguar – Jaguar E-PACE: Bend the Rules

Credits

Agency Spark44/UK
Production Company Park Village

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Credits

Agency Spark44/UK
Production Company Park Village
Grade Goldcrest Post Production
Editor Adam Bosman
Director of Photography Ruairi O'Brien
Agency Producer Nicola Spence
Executive Producer Peter McMillan
Chief Creative Officer Brian Fraser

Creative Christopher McKee
Creative Richard Morgan
Director Harry Bradbeer
Creative Director Chris McDonald
Creative Director Matt Statham
Colourist Jet Omoshebi
Sound Designer James Saunders

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Spark44 has enlisted the comedy talents of Fleabag director Harry Bradbeer for a series of social-first short films introducing the new Jaguar E-PACE.

Kicking off with Valentine's Day offering The Distraction, Bend the Rules centres around a 'Mistress of Mischief’ character, played by Britannia star Annabel Scholey, who uses her wiles to get away with all the things we wish we could.

In The Workout [top] she successfully games her Fitbit with help from a canine companion, while in subsequent spots she's seen deflecting a tricky phone call from the boss and escaping from a boringly competitive fellow mum.

The Escape