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Dorset Cereals – Dorset Cereals: Breakfast on the Slow

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Breakfast is one of the most overlooked meals of the day, yet a new ad from M&C Saatchi is urging us to drop the 'fast' buried within the name and adopt a much more leisurely pace when chomping down your cereal.

To promote Dorset Cereals, director Gus Filgate slows down the camera speed while a woman reminds us of the joy in sitting down and relishing every bite. Why hurry?!

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