Old Spice: Marco Love-O; Mask

Old Spice – Old Spice: Marco Love-O; Mask

Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company Biscuit Filmworks

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Credits

Agency Wieden+Kennedy Portland/United States of America
Production Company Biscuit Filmworks
Sound Design stimm?ng
Grade The Mill Los Angeles
Visual Effects Joint Editorial
Post Production The Mill Los Angeles
Editing Company Arcade Edit LA
Editor Geoff Hounsell

Director of Photography Mandy Walker
Art Director Robbie Rane
Copywriter Andy Laugenour
Agency Producer Byron T. Oshiro
Agency Producer Endy Hedman
Executive Creative Director Jason Bagley
Executive Creative Director Mark Fitzloff
Executive Creative Director Susan Hoffman

Executive Creative Director Eric Baldwin
Executive Producer Holly Vega
Director Steve Rogers
Producer Pip Smart
Creative Director Matt Sorrell
Creative Director Ashley Davis-Marshall
Colourist Adam Scott

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W+K Portland follow up on their Paris counterparts' bizarre Red Sweater spot for Old Spice with these two savage perfume ad parodies.

Released just in time for Valentine's Day, the first spot, Marco Love-O, promotes the brand's Ambassador range and sees a pair of lovers searching for each other in a ridiculously palatial mansion, while spouting the meaningless platitudes beloved of fragrance ads.

Meanwhile Mask [below], for the Captain line of products, sees the same couple meet at a masked ball (another fragrance ad trope). She tries to discover his true identity, only to find an endless series of masks.