Absolut: The Vodka With Nothing to Hide

Absolut – Absolut: The Vodka With Nothing to Hide

Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Production Company Somesuch

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Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Production Company Somesuch
Post Production The Mill London
Editing Company Work Editorial
Music String and Tins
Editor Saam Hodivala
Director of Photography Mi?rten Tedin
Agency Producer Natalie Parish

Executive Creative Director
Executive Producer Seth Wilson
Creative Mikael Alcock
Creative Doug Fridlund
Director Sam Hibbard
Producer Lou Gagen
Associate Creative Director Pablo Gonzalez de la Pena

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When it comes to its production process, Absolut believes in getting everything out in the open - quite literally - with this brand film that features real-life employees in the buff.

Created by BBH London and directed by Somesuch's Sam Hibbard, the behind-the-scenes film, shot on location in Åhus, Sweden, adds a bit of snigger-factor to those classic staff induction videos as naked employees (bits pixellated for modesty's sake) guide the viewer through the brand's CO2 neutral distillation process and sustainable ethos. It's a revealing journey, to say the least...