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Persil: Science of Clean

Keeping clothes clean is an act of science really, says DDB New York in its Persil Super Bowl spot. In it, a scientist prophesies about Persil's potent formula after staining yet another lab coat.

by shots on 5^th February 2018

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Persil – Persil: Science of Clean

Credits

Agency DDB New York
Production Company PRETTYBIRD

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Credits

Agency DDB New York
Production Company PRETTYBIRD
Director Eric Wareheim
Director Tim Heidecker

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Keeping clothes clean is an act of science really, says DDB New York in its Persil Super Bowl spot.

The lead spot helmed by Tim Heidecker and Eric Wareheim sees a scientist prophesie about Persil's potent formula, after staining yet another lab coat during an unruly experiment. He proves the brand's ProClean capabilities and blows his mind thinking about the different dimensions required to achieve such a deep clean.

Another 15-second spot aired during the Big Game too - which was staged as an interactive stunt. It featured a viewer watching the game, and then spilling dip down their shirt... luckily, the Persil spokesperson jumps out the TV set to tend to his mess.

Game-time Stain-time:

Connections

Agency DDB New York
Production PRETTYBIRD
Director Eric Wareheim
Director Tim Heidecker

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