The National Lottery: Get More Than You Expected

It's amazing what you can find down the back of the sofa, as AMV BBDO's comical new spot for The National Lottery shows.

Created to promote the new Euromillions Hotpicks game and its tagline 'Get More Than You Expected', the 30-second spot - helmed by Clay Weiner via Biscuit - depicts a couple’s increasing amazement when, after spilling a handful of coins down the sofa, they retrieve various luxury items from its depths – champagen, skis, a priceless painting, even a goose which lays golden eggs.

As well as the TVC, the campaign will run across VoD, digital, OOH, radio, social and in-store POS, and includes a partnership with Channel 4 for an exclusive advert featuring comedian Joe Wilkinson and Countdown’s Rachel Riley, set to launch on Friday 26 January.