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ING Direct: The Infernal Planet; The Temple Of Crocodiles

No situation is too perilous for the bank to fix, as this dramatic cinematic campaign out of Rosapark shows.

by shots on 18^th January 2018

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ING Direct – ING Direct: The Infernal Planet; The Temple Of Crocodiles

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Credits

Sound Design Kouz Production
Visual Effects Mathematic
Editing Company SuperPitch Original
Director of Photography Patrick Duroux
Art Director Frederic Leclerc
Copywriter Pierre-Antoine Dupin
Agency Producer Elodie Jonquille
Director Nalle Sj?blad

Producer Hugo Legrand Nathan
Creative Director Jean-Francois Sacco
Creative Director Gilles Fichteberg
Composer Laurent Parisi

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Rosapark brings some big-screen drama to the dry world of banking in this new campaign for ING Direct.

Directed by Nalle Sjöblad through BIRTH Paris, the campaign imagines losing a bank card or putting down a deposit on a flat as life-or-death situations via homages to classic films.

In The Infernal Planet, one poor customer dangles precariously from a cliff-edge above a sea of molten lava, while The Temple of Crocodiles [below], sees an Indiana Jones type trapped in a pit of hungry gators. Luckily, there are some helpful ING representatives on hand to save the day...

Connections

Agency Rosapark, Paris
Editing Company SuperPitch Original
Production Birth
Sound Design Kouz Production
Visual Effects Mathematic
Art Director Frederic Leclerc
Copywriter Pierre-Antoine Dupin
Creative Director Gilles Fichteberg
Creative Director Jean-Francois Sacco
Director Nalle Sjöblad
Director of Photography Patrick Duroux

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