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Chanel: Chance

BRF's Eva Michon is behind these mystical spots, shot in Venice, with four hand-picked female ambassadors to promote diversity within Chanel's Chance collection.

by shots on 16^th January 2018

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Chanel – Chanel: Chance

Credits

Production Company BRF (B-Reel Films) Los Angeles

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Credits

Production Company BRF (B-Reel Films) Los Angeles
Director Eva Michon

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BRF and Lief director Eva Michon is behind these playful spots for Chanel that promote diversity, which is reflected through the brand's hand-picked ambassadors that highlight the different sides of each fragrance within the Chance collection.

All the spots are spearheaded by young females; singer Lauryn Hill's daughter Selah Marley stars in the original spot above; while Hong Kong-born actress Angela Yuen is the face of Chance Eau Tendre; Argentinian model and actress Belen Chavanne leads the Chance Eau Fraîche campaign; and actress Lily Newmark features in the Chance Eau Vive ad.

Shot in Venice, the spots capture the city's magic. Each video is shaped like the perfume bottle and filmed through a coloured lens to match the scent represented by each muse. Follow Chanel's instagram for more campaign assets.

Look out for shots' fashion issue #174 in March 2018.

Chance Eau Tendre

Chance Eau Fraîche

Chance Eau Vive

Connections

Production BRF (B-Reel Films) Los Angeles
Director Eva Michon

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