McDonald's: Table Service
Bonnie Tyler's classic power ballad gets reworked in this new spot for McDonald's through TBWAParis.
Credits
powered by
- Agency TBWA\\PARIS/France
- Production Company Insurrection
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Credits
powered by
- Agency TBWA\\PARIS/France
- Production Company Insurrection
- Post Production Mathematic
- HTV Maxime Boiron
- Art Director Jeremy Armand
- Copywriter Nicolas Roncerel
- Agency Producer Elisabeth Boitte
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Director Vincent Lobelle
- Post Producer Elise Gamboa
Credits
powered by
- Agency TBWA\\PARIS/France
- Production Company Insurrection
- Post Production Mathematic
- HTV Maxime Boiron
- Art Director Jeremy Armand
- Copywriter Nicolas Roncerel
- Agency Producer Elisabeth Boitte
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Director Vincent Lobelle
- Post Producer Elise Gamboa
TBWAParis's new campaign for McDonald's highlights the fact that the fast food restaurant behemoth has gone all posh by offering table service. Directed by Vincent Lobelle and set to a reworded version of the Bonnie Tyler classic, Total Eclipse of the Heart, the spot cleverly features a host of screens that feel abandoned now that people can gather together around the table instead of being in front of a screen during lunchtime. Why the lazy, unsociable sods couldn't congregate around the table before table service was introduced isn't explained...
Connections
powered by
- Agency TBWAPARIS
- Post Production Mathematic
- Production INSURRECTION
- Agency Producer Elisabeth Boitte
- Director Vincent Lobelle
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- HTV Maxime Boiron
Unlock this information and more with a Source membership.
