Very.co.uk: Get More Out of Giving

A little girl and her toy wolf experience the joy of giving in Very.co.uk's charming animated offering.

Directed by Swedish directing collective againstallodds via Passion Animation Studios, the heartwarming spot tells the tale of a kind-hearted little girl, Anna, who is determined to deliver a present to Santa.  Accompanied by her toy wolf, she sets off on an epic journey across a Frozen-esque landscape. But will she accomplish her mission before Christmas Day?

The spot is part of a larger integrated campaign created by St Luke's, based on a study by the online retailer showing that 74% of British people prefer to give rather than receive a gift.

It includes a social element, #Lovegiving, a series of short films fronted by Heart FM presenter Emma Bunton, in which children are asked to choose between receiving their most wanted Christmas gift or giving a gift to their parent. Very is also launching a range of merchandise, including clothes and a soft toy inspired by the TV commercial.