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08.12: This job is all about protecting great ideas. what a great reminder as we head off to set. May the force be with us.

 

08.45: Outside location in Shoreditch. Halloween or Shoreditch?

 

09.15: On set with the incredibly talented Aoife Mcardle. We’re only as good as the people we surround ourselves with.

 

11.28: Storytelling only works when the story you’re telling sweeps your audience away. Stay authentic. Street casting never fails.

 

12.56: All good on set. Headed to my next meeting. A good friend once told me, “the most responsible thing you can do in advertising is be irresponsible.” It’s how you find the unexpected. It’s why kids are so creative. They have no responsibility.     

 

14.07: Arrived at adam&eveDDB. Surrounding myself with more brilliant people.

 

22.44: Headed back to the hotel from dinner. Came across this fella. Felt a bit judged. Don’t run away from your insecurities. They make you better.

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