Hyundai N: Feel The Feeling: Launch; Cologne; Hairdryer; Headphones
Comedy director Tom Kuntz takes an ironic swipe at luxury brands in Hyundai’s latest campaign, via R/GA London & MJZ London.
Credits
powered by
- Agency R/GA London/UK
- Production Company MJZ
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency R/GA London/UK
- Production Company MJZ
- Editing Company Whitehouse Post
- Sound Design 750mph
- Visual Effects MPC London
- Grade Company 3 New York
- Editor Iain Whitewright
- Editor Russell Icke
- Director of Photography Darius Khondji
- Executive Creative Director Rodrigo Sobral
- Executive Producer Taraneh Khosrowshahi
- Executive Producer Alison Cummins
- Chief Creative Officer
- Visual FX Paul Wilmot
- Visual FX Simon Holden
- Director Tom Kuntz
- Creative Director Edwin Latchford
- Colourist Stefan Sonnenfeld
- Composer John Kirby
- Sound Designer Sam Ashwell
- Group Creative Director
- Senior Art Director
- Senior Producer Lara Baldwin
- Group Creative Director Mark Fairbanks
- Senior Copywriter
- Senior Copywriter Nick Moss
- Senior Producer
- Senior Producer
- Senior Copywriter
Credits
powered by
- Agency R/GA London/UK
- Production Company MJZ
- Editing Company Whitehouse Post
- Sound Design 750mph
- Visual Effects MPC London
- Grade Company 3 New York
- Editor Iain Whitewright
- Editor Russell Icke
- Director of Photography Darius Khondji
- Executive Creative Director Rodrigo Sobral
- Executive Producer Taraneh Khosrowshahi
- Executive Producer Alison Cummins
- Chief Creative Officer
- Visual FX Paul Wilmot
- Visual FX Simon Holden
- Director Tom Kuntz
- Creative Director Edwin Latchford
- Colourist Stefan Sonnenfeld
- Composer John Kirby
- Sound Designer Sam Ashwell
- Group Creative Director
- Senior Art Director
- Senior Producer Lara Baldwin
- Group Creative Director Mark Fairbanks
- Senior Copywriter
- Senior Copywriter Nick Moss
- Senior Producer
- Senior Producer
- Senior Copywriter
"
Comedy director Tom Kuntz takes an ironic swipe at luxury brands in Hyundai’s latest campaign.
Feel the Feeling, created by R/GA London to promote the car maker's i30N model - the first in its high-performance 'N' line-up - side-steps the usual automotive ad formula (fast car, winding road) in favour of an 'ironic premium' approach, which deftly skewers luxury brand advertising in four very funny spots.
Directed by Kuntz through MJZ London, the quartet of films - Launch [top], Cologne, Hairdryer, and Headphones - all feature N-made products which bring to life the feeling of driving the car: a performance hairdryer, an ‘Eau de Burnt Rubber’ cologne, and headphones which blast out the roar of the engine. Shot in moody black and white, they recall the style and aesthetic of every luxury brand ad you've ever seen, undercut by Kuntz's trademark tongue-in-cheek humour.
Hairdryer
Cologne
Headphones
"
Connections
powered by
- Agency R/GA London
- Editing Company Whitehouse Post
- Grade Company 3 New York
- Production MJZ
- Sound Design 750mph
- Visual Effects MPC London
- Chief Creative Officer James Temple
- Colourist Stefan Sonnenfeld
- Director Tom Kuntz
- Director of Photography Darius Khondji
- Editor Russell Icke
- Executive Creative Director Rodrigo Sobral
- Executive Producer Alison Cummins
- Sound Designer Sam Ashwell
- Visual FX Paul Wilmot
- Group Creative Director Mark Fairbanks
- Senior Art Director Dan Northcote-Smith
- Senior Copywriter Nick Moss
- Senior Producer Jessica Zogaib
- Senior Producer Lara Baldwin
Unlock this information and more with a Source membership.
