Timberland: Dictionary
Gentleman Scholar bring to life Nas' childhood to reveal the source of his lyrical inspiration; reading the dictionary after dropping out from school
Credits
powered by
- Music Squeak E Clean Productions
- Animation Gentleman Scholar New York
- Art Director Cristina Barna
- Art Director Macauley Johnson
- Art Director Maya Renz
- Executive Creative Director Dave Arnold
- Executive Producer Christina Roldan
- Managing Director Cory Berger
- Producer Kirsten Noll
- Producer Sue Yee Hubbard
- Creative Director Chace Hartman
- Creative Director Jake Dubs
- Creative Director Juan Leguizamon
- Creative Director Will Johnson
- Creative Director William Campbell
Credits
powered by
- Music Squeak E Clean Productions
- Animation Gentleman Scholar New York
- Art Director Cristina Barna
- Art Director Macauley Johnson
- Art Director Maya Renz
- Executive Creative Director Dave Arnold
- Executive Producer Christina Roldan
- Managing Director Cory Berger
- Producer Kirsten Noll
- Producer Sue Yee Hubbard
- Creative Director Chace Hartman
- Creative Director Jake Dubs
- Creative Director Juan Leguizamon
- Creative Director Will Johnson
- Creative Director William Campbell
Hip-hop superstar Nas has partnered with Foot Locker and Timberland in this animation from Gentleman Scholar that promotes the limited-edition 2017 Timberland Legends Collection boots.
The spot takes a look at the inspiration behind the rapper's lyrics, with Nas admitting that he took "things to a new lyrical plateau" when he was younger and studied the dictionary after dropping out from school. Which explains why he's so nimble with his words.
Dictionary forms the second in the four-part series, conceived by Pereira & O’Dell, that sheds light on the artist's rise to fame. Each month a new animation will air to share another piece in the Nas puzzle.
Watch Trumpet (below) and keep an eye on the brand's YouTube channel to catch the other films in the series once they drop.
Connections
powered by
- Agency Pereira & O’Dell New York
- Music Squeak E Clean Productions
- Creative Director Will Johnson
- Creative Director William Campbell
- Executive Creative Director Dave Arnold
- Executive Producer Christina Roldan
- Managing Director Cory Berger
Unlock this information and more with a Source membership.
