Joe Roberts gets up at 2AM

Director Joe Roberts is the latest addition to London production company 2AM's roster.

With a list of clients including Google, Nike, EA Sports, Playstation & Jack Daniels as well as long form collaborations with Kate Tempest and Jurassic 5, Roberts is best known for Google Nightwalk which picked up a silver Cyber Lion at Cannes, an Epica Grand Prix, and Eurobest Campaign of the Year. His long-form comedy documentary for EA’s The Quest for the Best, featuring Messi, aired on Sky Sports 1 and has racked up over 3 million views on YouTube.

2017 saw Roberts' first foray into TV commercials with his Eat Monday for Breakfast spot for Arla. He will be exclusively represented for commercials in the UK by 2am.