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AMF: Unicorn

Life can be exhausting, but don't fret about the future. Instead imagine life as a unicorn. It will help ease the stress, says Forsman & Bodenfors.

by shots on 18^th October 2017

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AMF – AMF: Unicorn

Credits

Agency Forsman & Bodenfors
Production Company Bacon

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Credits

Agency Forsman & Bodenfors
Production Company Bacon
Editor Marcus Kryler
Director of Photography Rasmus Videbck
Art Director John Bergdahl
Copywriter Jacob Nelson
Agency Producer Asa Hammar
Director Tomas Jonsgi?rden

Producer Magnus Akerstedt

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Sometimes the very thought of our to-do list can stress us out.

This dreamlike ad from Forsman & Bodenfors imagines the simple life led by unicorns and reminds pension planners that they needn't worry about the future... According to Scandi pension company AMF, continue thinking about unicorns, they'll take care of everything else.

The spot is directed by Tomas Jonsgården through Bacon.

Connections

Agency Forsman & Bodenfors
Production Bacon Stockholm
Art Director John Bergdahl
Copywriter Jacob Nelson
Director Tomas Jonsgården
Director of Photography Rasmus Videbæk
Editor Marcus Kryler
Producer Magnus Akerstedt

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