A Day in the Life of JJ Lask
PS260's founder starts his day with some existential musings, intersperses mealtimes with a little work, then shuts the computer down knowing he gave it his all.
06.30: Waking Up ...there is an idea of JJ Lask, some kind of abstraction, but there is no real me, only an entity, something illusory, and though I can hid my cold gaze and you can shake my hand and feel flesh gripping yours and make you can even sense our lifestyles are probably comparable: I simply am not there.
07.30: Getting To Work Before the Sun Shines: As far back as I can remember, I always wanted to be in advertising. To me, being in advertising was better than being President of the United States. Even before I first wandered into the Stone/Clark for an after-school job, I knew I wanted to be a part of them. It was there that I knew that I belonged. To me, it meant being somebody in a neighborhood that was full of nobodies. They weren't like anybody else. I mean, they did whatever they wanted. They double-parked in front of a hydrant and nobody ever gave them a ticket. In the summer when they played cards all night, nobody ever called the cops.
09:30: Agency Creatives Arrive To The Office For Another Fun Day Of Editing: If my calculations are correct, when this baby hits 88 miles per hour, you're gonna see some serious shit.
11:00: On A Call Getting Comments From The Brand: I watched a snail crawl along the edge of a straight razor. That's my dream. That's my nightmare: Crawling, slithering, along the edge of a straight razor and surviving. The horror! The horror!
12:30: Lunch: Work is the unfortunate interruption of my meals.
14:30: On The Phone With The Director Trying To Maintain His Vision In The Midst Of Client Changes: Attica! Attica! Attica! Attica! Attica! Attica!
15:30: Humbly Stating My Case Why My Cut Is The Better Cut: Gentlemen, you can't fight in here! This is the War Room!
17:00: Happy Hour At PS260: I'm awfully glad you asked me that, Lloyd. Because i just happen to have two twenties and two tens right here in my wallet. I was afraid they were gonna be there until next April. So here's what: you slip me a bottle of bourbon, a little glass and some ice. You can do that, can't you Lloyd? You're not busy, are you?
22:30: Shutting The Computer Down. Knowing I Gave It My All Today And Everyday: Let me tell you something you already know. The world ain't all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain't how hard you hit; it's about how hard you can get hit, and keep moving forward. How much you can take, and keep moving forward. That's how winning is done. Now, if you know what you're worth, then go out and get what you're worth. But you gotta be willing to take the hit, and not pointing fingers saying you ain't where you are because of him, or her, or anybody. Cowards do that and that ain't you. You're better than that.
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