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BBC – BBC:The Apprentice

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What better way to promote the latest series of The Apprentice than to mock the show's host, business extraordinaire, Lord Sugar?

BBC Creative came up with the spot to promote a new series of the programme, intent on powering the careers of budding entrepreneurs. 

Helmed by Matt Rhodes, the spot sees a bunch of creatives messing about on set, thinking up ideas to spread news of the new series... before the real Sugar steps in to remind them who's boss.

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