Under Armour: #WEWILL
Under Armour believes sport can inspire, unite, and even change the world in this new campaign.
Credits
powered by
- Editor Joe Nolan
- Editor Justin Beckenheimer
- Director Trang Dam
- Producer Jeffrey Oguamanam
- Producer Kim Foltyn
Credits
powered by
- Editor Joe Nolan
- Editor Justin Beckenheimer
- Director Trang Dam
- Producer Jeffrey Oguamanam
- Producer Kim Foltyn
US sports giant Under Armour is here to change the world in this epic new commercial featuring a host of famous faces.
Created and produced in-house by Under Armour Creative, the new campaign highlights the benefits of sports to communities and its ability to inspire, unite, and even change the world. The spot was shot by the brand's global production director Trang Dam.
Featuring Under Armour athletes such as Lindsey Vonn, Andy Murray, Misty Copeland, Michael Phelps, Stephen Curry and Jordan Spieth, alongside everyday sportspeople, the campaign is a call to arms for everyone to get active.
The campaign, which is being supported on social media with the hashtag #WeWill encourages users to share their inspiration stories, and hopefully inspire others to follow suit.
Connections
powered by
- Agency Under Armour
- Production Under Armour
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