Shreddies: Shreddie or Not

Whether you're shreddie or not, the new split-screen ad by McCann London is here.

In Shreddie or Not, directed by Owen Trevor of Stink, two scenarios play out across a splitscreen. In the top half, a man eats his Shreddies and has a successful day involving a distinct lack of falling in ponds and being chased by motorcycle gangs. In contrast, the lower half features him...you guessed it...falling in a pond and getting chased by a motorcycle gang. Better getting noshing down on your four layers of fortified wholegrain wheat.