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Mastodon: Steambreather

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American heavy metal band, Mastodon, take on a new-age nasal cult in this brilliantly bizarre new promo for their latest release, Steambreather.

Produced by Blink Art, the video follows a couple of metal fans who stumble across a 'Deep nasal enlightenment' breathing workshop. Unfortunately for our denim-clad heroes there’s more to these nose-loving new age believers than meets the eye.

Illustrators and now directing duo, Essy May & Stevie Gee, designed the costumes, logo, flyers, graphics, illustrated nightmare sets and overall production design of the promo, which, since its release on Friday, has amassed over 260K views on YouTube.

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