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Petit Bateau – Petit Bateau: Tough Day

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This clever spot from BETC imagines a day in the life of a kid's favourite striped jumper.

Helmed by Luis Cervero, who uses 76 frames to capture the sweater through various points in the day, the spot for French clothing brand Petit Bateau follows a kid as he splashes about in jam, mud and paint... putting the jumper's capabilities to the test. No wonder it breathes a sigh of relief once he's tucked up in bed!

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