This Year’s Loeries Winners Revealed
Find out who won what over the weekend’s award shows, which showcased work from MENA after Loeries Creative Week.
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For those nursing their hangovers after a heavy weekend celebrating the best of Middle Eastern and African work at this year’s Loeries, fear not, we’ve compiled a concise list of winners for you to skim over.
With award shows held at the International Convention Centre (ICC) on Saturday and Sunday evenings, Durban truly came to life this weekend as the creative industry descended upon the city to find out who this year’s winners were.
Various hosts took to the mic to introduce the work and give thought-provoking speeches – from Loeries CEO Andrew Human, this year’s chairperson Suhana Gordhan and local entertainers – to deliver an energetic event, complete with fireworks, clashing prints and plenty of tongue-in-cheek gags.
Saturday:
Three Grand Prix Loeries were awarded – across the Websites or Microsites; Communication Design; and Print categories – while 12 Gold Loeries and eight Craft Gold Loeries were given out. And of these, Dubai and South Africa emerged as the highest awarded regions.
KFC CMO Mike Middleton also took home the Marketing Leadership and Innovation Award, which champions the brand’s willingness to collaborate with agencies to create ground-breaking work. While Saturday’s award ceremony mainly focussed on print, student efforts were also recognised under the Student category, which saw four Gold Loeries and four Craft Golds distributed.
NATIVE VML copywriter Karmen Wessels and FCB Africa copywriter Thabang Tipi Manyelo scooped up the Young Creatives Award, which includes a R60,000 prize each. And students Mali Khuzwayo and Zanele Biyela won the Loeries Creative Future Scholarship, which enjoyed its tenth anniversary this year.
Grand Prix Loeries:
Skip Friday 13 from Impact BBDO Dubai for La Libanaise Des Jeux (Websites or Microsites)
Meat Made Luxury from Grid Worldwide Branding, Johannesburg for Marble (Communication Design)
Be Seen from Y&R Dubai for The Cartel (Print)
Sunday:
Two Grand Prix Loeries were received last night across the Integrated and Radio categories, while 17 Gold Loeries and 11 Craft Gold Loeries were awarded. Y&R’s Everybody Knows campaign for Western Cape Government was also presented with the SANBS Public Service Award. And Grid Worldwide CCO/founder Nathan Reddy took home the Loeries Hall of Fame prize – making him the first designer to be honoured with this accolade.
Impact BBDO Dubai took home a Loerie for Agency of the Year, while BBDO MEA (keeping it in the family) was awarded Regional Agency of the Year.
Grand Prix Loeries:
Sad Mad Meals for KFC from Ogilvy Johannesburg (Radio)
Long Red Thin Shape from Sad Mad Meals series (above)
Camelpower for Nissan from TBWARAAD (Integrated)
Overall the non-profit awards show received over 3,000 entries, representing over 800 brands and 400 agencies across 18 different countries – a fantastic way of celebrating the region’s efforts.
And of course an award show wouldn’t be an award show without an epic closing party. To mark the end of the Loeries Creative Week, South African music channel Channel O held the official wrap party at the ICC. Click here to see the photos from last night – although you have been warned, everyone looks bright-eyed, boldly dressed and pretty boozed up! Until next year…
To see a complete winners list, visit the Loeries webpage.
