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Vivo – Vivo: Father's Day

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To celebrate Brazilian Father's Day, which happened this past weekend, Vivo, the largest cellular carrier in Brazil, invited fathers and sons to focus more on their relationship and less on the distance there might be between them. The campaign, created by Y&R Brazil, shows the connection between fathers and sons from childhood to adulthood, and the value of this emotional bond.

The film was shot by Mexican director Enrique Escamilla of Delicatessen Filmes.

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