Work

bwin: The Race

BBH and bwin ask viewers to pick black or yellow in this interactive car chase via Iconoclast.

by shots on 16^th August 2017

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

bwin, Europe's leading sportsbook brand have released this high-octane new spot created by BBH London.

Directed by Nima Nourizadeh through Iconoclast, the 90-second theatrical spot is an adrenaline-fuelled Hollywood-style car chase in the vein of The Fast and The Furious, that calls on viewers to interact with the outcome of the race on the company's site, for a chance to win £100,000.

Connections

Agency BBH Sport, London
Editing Company Final Cut
Location Service Living Films
Production Iconoclast UK
Sound Design Factory
Visual Effects Glassworks London
Colourist Daniel de Vue
Creative Director Paul Silburn
Creative Director Chris Clarke
Director Nima Nourizadeh
Director of Photography Barry Ackroyd
Editor Dan Sherwen
Executive Creative Director Ewan Paterson
Executive Producer Hector McLeod
Executive Producer Duncan Buxton
Executive Producer Charlie Gatsky
Executive Producer Carine Harris
Producer Lisette Nice
Producer Suza Horvat
Producer Frankie Elster
Sound Designer Phil Bolland

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In