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Otterbox – OtterBox: Hikers; S?mores; Backpack

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Now that NFL superstar quarterback Peyton Manning has retired, two big things have changed. One: he has time to enjoy himself, and two: he no longer has his gargantuan offensive linemen protecting his every move. Until now...

Created by CP+B Boulder to promote OtterBox's smartphone cases, this three-spot campaign sees the 6’5’’, 230-pound 'porcelain doll' protected by the brand's slightly overzealous mascot, a man-sized otter named Ollie.

The campaign was directed by (who also directed the brand's recent bear-fronted spot) through Bob Industries.

 

 

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