Canal: B3000; FootClub; GRUNDT; PortaTech; Video
BETC celebrate the cutting-edge technology of the 1980s in four pitch-perfect pastiches.
Credits
powered by
- Agency BETC Paris/France
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Credits
powered by
- Agency BETC Paris/France
- Sound Design Schmooze
- Art Director Romain Ducos
- Copywriter Chrystel Jung
- Executive Creative Director Stephane Xiberras
- Creative Director Eric Astorgue
- Digital Director Blacktool
Credits
powered by
- Agency BETC Paris/France
- Sound Design Schmooze
- Art Director Romain Ducos
- Copywriter Chrystel Jung
- Executive Creative Director Stephane Xiberras
- Creative Director Eric Astorgue
- Digital Director Blacktool
BETC celebrate the cutting-edge technology of the 1980s in four pitch-perfect pastiches.
It's 1986, and what a time to be alive! You can record a whole 2 hours of TV onto a cassette tape! You can buy a TV with a VHS BUILT IN!! You can choose from a staggering 300 VHS tapes at a VIDEO STORE!!!
This simpler time is celebrated in a series of faux-infomercials for '80s tech products directed by BLACKTOOL. Just as our minds are blown by how we lived with VHS tapes for so long, the ads cut to the present day, where Canal offer cutting-edge services out of the wild dreams of the '80s entertainment fan, from watching TV on your (not the size of a brick) mobile or streaming on-demand content.
Connections
powered by
- Agency BETC Paris
- Production Blacktool
- Sound Design SCHMOOZE
- Creative Director Eric Astorgue
- Digital Director Blacktool
- Executive Creative Director Stéphane Xiberras
Unlock this information and more with a Source membership.
