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Honda – Honda: Dream Makers

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Wieden+Kennedy London show how a scene goes from script to storyboard to screen in a series of spots for Channel 4.

Directed by James Allen and Mike Skrgatic of Time Based Arts, we see a selection of script pages that then turn into movie scenes, going through storyboard, various CGI renders and then into live action scenes in green screen starring actors and one of four Honda cars.

Although above is the full 90" version, the video will also be split into a number of idents as part of Honda's sponsorship of Channel 4, as well as a series of shorter ads and social content.

 

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