GEICO: Running of the Bulldogs

GEICO continues mining a rich vein of humour in this new ad from by The Martin Agency, in which a man trips during what looks like the running of the bulls race, a traditional, and somewhat brutal, annual Spanish event. But instead of being trampled by a herd of angry bulls, an unlikely gang arrive on screen in the shape of a gang of hilariously cute bulldogs. Tension builds and the expectation of imminent danger is destroyed by the attack of hilariously cute bulldogs.

Look out for our profile of GEICO and their creative relationship with The Martin Agency in the next issue of shots, issue 171, out next month.