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ITV – ITV: French Open

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Cookie Studio show a fantasy tennis match that breaks out into striking animation in their promo for ITV's French Open coverage.

Designed, directed and produced by 'London's digital hub' Cookie Studio, what starts as a regular, rapid-fire sports spot suddenly moves into animation, with flat images of the top tennis players like Federer and Nadal piled upon each other to produce a graphic stop-motion effect.

 

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