Victoria147: Daughter
Magaby García beautifully represents all that Victoria147 stands for in this black & white spot.
Credits
powered by
- Agency FCB Mexico City/Mexico
- Production Company Central Films
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Credits
powered by
- Agency FCB Mexico City/Mexico
- Production Company Central Films
- Editor Leonel Perez
- Director of Photography Lluis Marti Homs
- Art Director Manuel Gonzalez
- Copywriter Humberto Polar
- Executive Producer Mauricio Francini
- Chief Creative Officer Humberto Polar
- Director Magaby Garcia
- Producer Gerardo Gutierrez
- Creative Director Humberto Polar
- Post Producer Patricia Guerra
Credits
powered by
- Agency FCB Mexico City/Mexico
- Production Company Central Films
- Editor Leonel Perez
- Director of Photography Lluis Marti Homs
- Art Director Manuel Gonzalez
- Copywriter Humberto Polar
- Executive Producer Mauricio Francini
- Chief Creative Officer Humberto Polar
- Director Magaby Garcia
- Producer Gerardo Gutierrez
- Creative Director Humberto Polar
- Post Producer Patricia Guerra
The hardest job of all is getting the work/life balance right.
In this emotional black and white spot from FCB Mexico, director Magaby García chronicles the life of founder Ana Victoria García in a campaign for her company, Victoria147.
Proving that García practices what she preaches, the campaign brings to life her company's mission of supporting working mothers and aims to dispel any prejudice that may surround the way in which they juggle these commitments.
Victoria147 is the only institution that offers the 'By & For Equity' certification, which assesses companies based on how balanced their conditions are for employees. And the spot is a beautiful representation of that.
Connections
powered by
- Agency FCB Mexico City
- Production Central Films
- Chief Creative Officer Humberto Polar
- Copywriter Humberto Polar
- Creative Director Humberto Polar
- Director Magaby Garcia
- Executive Producer Mauricio Francini
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