Humvent Calendar Appeals to Hummus Lovers
With National Hummus Day just around the corner, the Martin Agency reveal a fun-loving way to get you in the mood.
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We can’t wait until National Hummus Day next week either…
In case you weren’t aware of this well-celebrated occasion – which falls on May 13th by the way – the Martin Agency has created a Humvent Calendar for Middle-Eastern food company Sabra to help you count down until the Big Day.
Knowing that there’s not one person in the world who doesn’t love hummus, the agency has created a website styled like a Christmas advent calendar with 13 doors, behind which lie various surprises to get you excited about eating hummus on National Hummus Day.
Four days have already been opened to reveal 10-second clips of a fitness fanatic (see Day One’s star work out below), an adorable chick and a tortilla-shaped shark prepare for the big unveiling on Day 13.
Intrigued? Stay tuned and check into the Humvent Calendar daily to find out what other surprises lie in store for you. And if you thought you could cheat and skip ahead to find out what happens on the day, you’ve been warned, it’s not possible.
Click here to see another fun campaign from the Martin Agency.
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