Honda: Designated Texter (DT)

April is Distracted Driving Awareness Month, and to raise awareness of this, Honda have released this cool spoof rap video prompting drivers to get their own DT (Designated Texter).

Created by RPA the spot addresses the issue that millennial drivers report the highest rates of texting (74 per cent) and checking social media sites (36 per cent) while driving.

Unlike traditional driving safety PSAs the video, which will be supported on social media via the hashtag #DesignatedTexter, gets the point across without showing gruesome scenes of worst case scenarios.