101 and Royle Get Crabs for Zoopla
Zoopla launch their largest ever campaign, featuring real hermit crabs carry houses around on their backs.
Credits
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- Production Company RIFF RAFF Films
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Credits
powered by- Production Company RIFF RAFF Films
- Post Production MPC London
- Sound Design 750mph
- Editor Ed Cheeseman
- Director of Photography Doug Allan
- Designer Dave Allen
- Agency Producer Sarah Marcon
- Executive Creative Director
- Executive Creative Director Augusto Sola
- Executive Producer Matt Fone
- Creative Ryan Delehanty
- Creative Serhan Asim
- Creative Greg Stekelman
- Creative Jack Willoughby
- Director Augusto Sola
- Producer Jane Tredget
- Producer Louise Unwin
- Post Producer Bevis Jones
- Sound Designer Sam Ashwell
Credits
powered by- Production Company RIFF RAFF Films
- Post Production MPC London
- Sound Design 750mph
- Editor Ed Cheeseman
- Director of Photography Doug Allan
- Designer Dave Allen
- Agency Producer Sarah Marcon
- Executive Creative Director
- Executive Creative Director Augusto Sola
- Executive Producer Matt Fone
- Creative Ryan Delehanty
- Creative Serhan Asim
- Creative Greg Stekelman
- Creative Jack Willoughby
- Director Augusto Sola
- Producer Jane Tredget
- Producer Louise Unwin
- Post Producer Bevis Jones
- Sound Designer Sam Ashwell
As the old phrase goes, never work with children, puppets, or hermit crabs wearing model houses as shells. 101, working with Royle Productions, have braved the latter in Crabworld.
Directed by Augusto Sola (through Riff Raff,) the ad saw hermit crabs moving shells, each of which was an intricately designed and partly 3D-printed model that incorporated a house around the spiral shells already favoured by the hermit crabs.
As such, the production came with some unique challenges. How could you get the crabs to naturally move into these shells without harming them in any way? How to herd the crabs to get them to follow even moderately close to the storyboards? How to make a shell partly made of 3D printed plastic look authentic on a real beach? However, as a behind the scenes video by Zoopla shows, they were able to achieve all they wanted to do thanks to a team of modelmakers, a crab handler, and one of David Attenborough's Planet Earth cameramen.
Royle's head of production Sarah Marcon said of the project, “it was a pleasure to work with 101 again following on from the Costa campaign we collaborated on last year. Throughout the project, Gus (Sola) was immensely passionate about the idea.”
Connections
powered by- Post Production MPC London
- Production RIFF RAFF Films
- Sound Design 750mph
- Creative Ryan Delehanty
- Director Augusto Sola
- Editor Ed Cheeseman
- Executive Creative Director Mark Elwood
- Executive Creative Director Augusto Sola
- Producer Jane Tredget
- Producer Louise Unwin
- Sound Designer Sam Ashwell
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