Superdrug: That Superdrug Feeling
Brave and Familia create a crazy candy-coloured commercial for Superdrug.
Credits
powered by-
- Production Company Familia
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Production Company Familia
- Executive Producer Toby Walsham
- Director Craig Moore
- Creative Director Caroline Paris
- Agency
- Senior TV Producer
- Senior TV Producer
- Senior TV Producer
Credits
powered by- Production Company Familia
- Executive Producer Toby Walsham
- Director Craig Moore
- Creative Director Caroline Paris
- Agency
- Senior TV Producer
- Senior TV Producer
- Senior TV Producer
Brave and Familia create a crazy candy-coloured commercial for Superdrug.
Whatever drug the Superdrug is, we want to take it if the effects are anything like their new ad, the first from their partnership with Brave...
For That Superdrug Feeling, director Craig Moore of Familia pulls out all the tricks from the modern music video bag. Big words on screen? Check. Monochrome backgrounds? Check. That B-roll footage of coloured powder exploding that every one from Odeon Cinemas to RuPaul's Drag Race is currently using in their promos? Check.
What makes the ad work, however, is how he brings together all these elements into a hyper-coloured collage of the fun you can have with make-up and styling products, including stop-motion shower gel shots, hundreds and thousands-inspired lipstick, and lots of things in metallics.
Connections
powered by- Agency Brave
- Production Familia
- Director Craig Moore
- Executive Producer Toby Walsham
- Senior TV Producer Emma Smalley
Unlock this information and more with a Source membership.