Dairy Farmers of Canada: Mia & Morton

Dairy Farmers of Canada have called on DDB Canada to create this touching animated integrated campaign to help elevate the quality perception of Canadian cheese.

Directed by William Campbell and Will Johnson through Gentleman Scholar, the animated short tells the story of Mia, who always knew she wanted to be a cheesemaker like her father but with more creative flare.

The spot launches off after new trade laws have made imported cheese more accessible to Canadian consumers. In response to this, the film positions Canadian cheese as a global competitor and an indulgence worth exploring.