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AARP: Tougher than Tough
Danny Trejo introduces the toughest people he knows in this new PSA for AARP via DDB New York.
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Credits
powered by
- Agency DDB New York
- Grade The Mill New York
- Editing Company Cut + Run/New York
- Visual Effects Jogger Studios
- Editor Joel Miller
- Art Director Mina Mikhael
- Copywriter Turan Tuluy
- Executive Creative Director Lucas Panizza
- Executive Producer Luke Ricci
- Executive Producer Lauren Hertzberg
- Executive Producer Chris Klein
- Executive Producer Todd Makurath
- Chief Creative Officer Icaro Doria
- Head of Production Jennifer Sprunger
- Head of Production Ed Zazzera
- Director Tim K
- Producer Natalie Westerfield
- Producer Vincent Oster
- Producer Joanna Hall
- Colourist Mikey Rossiter
- Chief Production Officer
Show full credits
Credits powered by
Credits
powered by
- Agency DDB New York
- Grade The Mill New York
- Editing Company Cut + Run/New York
- Visual Effects Jogger Studios
- Editor Joel Miller
- Art Director Mina Mikhael
- Copywriter Turan Tuluy
- Executive Creative Director Lucas Panizza
- Executive Producer Luke Ricci
- Executive Producer Lauren Hertzberg
- Executive Producer Chris Klein
- Executive Producer Todd Makurath
- Chief Creative Officer Icaro Doria
- Head of Production Jennifer Sprunger
- Head of Production Ed Zazzera
- Director Tim K
- Producer Natalie Westerfield
- Producer Vincent Oster
- Producer Joanna Hall
- Colourist Mikey Rossiter
- Chief Production Officer
Being an unpaid family caregiver is a tough job in anyone's book - even if that book belongs to Hollywood hardman and Machete-star, Danny Trejo.
Created by DDB New York for AARP - formerly known as the American Association of Retired Persons - the spot aims to direct male caregivers to the dedicated site for Care Guides and practical support.
Produced by New York-based Bullitt and helmed by Tim K, the spot sees tough guy Trejo highlighting the dedication and sacrifices made by nearly 16 million male caregivers in the US.
Connections
powered by
- Agency DDB New York
- Editing Company Cut+Run New York
- Grade The Mill New York
- Production Bullitt
- Visual Effects Jogger Studios
- Chief Creative Officer Icaro Doria
- Editor Joel Miller
- Executive Creative Director Lucas Panizza
- Executive Producer Todd Makurath
- Executive Producer Luke Ricci
- Executive Producer Lauren Hertzberg
- Head of Production Ed Zazzera
- Producer Vincent Oster
- Chief Production Officer Madison Wharton
Unlock this information and more with a Source membership.
