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Chipotle – Chipotle: Musician; Confessions; Books

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Ever wondered what's inside one of Chipotle's burritos? No, nor did we... until we saw Venables Bell + Partners' latest work for the brand.

Director David Shane reveals that within their tin foil packaging is a little mini confesssional lounge in which individuals can 'fess up and share their deepest darkest secrets. Because apparently nothing is as real as the ingredients that make up Chipotle's signature dishes.

The live-action spots take a different approach from the brand's previous animation campaigns, like A Love Story and Back to the Start.

 

Confessions:

Books

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