Ouigo: Let's Go!

Take a pinball's eye view of France in a candy coloured extravaganza by Rosapark for French train service Ouigo.

For Let's Go, Rosapark have created a campaign built around the idea of France as a pinball machine, with Ouigo as the ball on tracks taken through fun 3D cartoon renderings of famous French locations and landmarks, from the Eiffel Tower to the beaches of Bordeaux.

The pinball theme is continued across a print and digital campaign. In the former, selected areas of the track are highlighted alongside the slogan '19 cities in France at 300 km/h'. Most excitingly of all, however, Rosapark have worked with digital production company Merci Michel to produce a playable version of track, available soon on desktop, fruit or robot-based devices.

"With tickets at 10€, Ouigo is an invitation to take off, to travel, to enjoy yourself without stopping to ask questions," said Rosapark CCO Jean-François Sacco, "we wanted to really retranscribe this universe right away through an upbeat, colourful film, something that wakes you up with its rhythm and energy."

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