Aqua: Rock Pool

Aqua – Aqua: Rock Pool

Credits

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Credits

Post Production Smoke & Mirrors
Agency Producer Lauraine Bhuglah
Animation Director Joe Orton
Animation Director Daniella Orsini
Creative Mike McKenna
Visual FX Rory Whittle
Director Amy Becker-Burnett
Producer James McLaughlin

Colourist Mark Horriban
Composer Greg Becker-Burnett
Sound Designer Scott Little
Animation Producer
Animation Producer
Animation Director
Animation Creative Director
Animation Creative Director

Animation Director

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Crustaceans increase their credit ratings in a new commercial in stop-motion by Rock Hound and Mummu.

In Rockpool, directed by Amy Becker-Burnett, a crestfallen crab receives another rejection message-in-a-bottle from his bank - perhaps the creditless crustacean did not have enough capital or collateral. Alliteration is fun.

Luckily, a schoal of shells (OK, I'll stop) save the stop-motion shellfish (...after those ones) with an Aqua credit card, which will help him get his treasures back.

In creating the animation for this ad, Mummu deliberately choose to take a retro approach, using traditional stop frame animation and drawing inspiration from '70s kids TV to give what the director calls a 'playful and humble aesthetic' to the undersea world of the advert.

Click here to read our complete guide to how to use stop-motion in a commercial, featuring spots for Twinings, Honda, and Sony.