McCoy's: Win Gold

KP Foods – McCoy's: Win Gold

Credits

Agency WCRS/UK
Production Company Passion Pictures

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Credits

Agency WCRS/UK
Production Company Passion Pictures
Sound Design Grand Central Recording Studios (GCRS)
Post Production Coffee & TV
Agency Producer Joseph Pawsey
Agency Producer Liz Boothby
Agency Producer Nosisa Majuqwana
Executive Creative Director Billy Faithfull

Creative Charlie Gee
Creative Tian Murphy
Director Tim Hope
Producer Matt Sexton
Sound Designer Ben Leeves

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WCRS unleash golden mayhem all over a spot for McCoy's crisps new golden crisp promotion.

"Hello Thomas, it's flavour calling, as well as a lot of madcap meme humour"

At least, that is what the voice on the other side of the line should be saying when Thomas answers his golden telephone at the beginning of Win Gold, directed by Tim Hope of Passion Pictures.

Instead, the voice tells him to look inside his pack of salt & vinegar McCoy's (shots' favourite flavour is flame-grilled steak if anyone wants to send us over some swag...). Inside that packet he finds the golden crisp, winning him £10,000 and wreaking gold themed havoc onto his office. The room fills with coins, his head opens up, and he ends up watching himself play an odd gold-themed video game.

Imagine Monty Python's Flying Circus if all six of them grew up on an IV drip of pure Buzzfeed and you're about halfway to Win Gold.