Upload Your Skin Tone to Combat Racism

Paris museum Musée de l'Homme has teamed with Leo Burnett France to create Chroma, an app that creates custom anti-racism posters based a scan of your skin tone.

Created with digital agency Make Me Pulse to accompany an exhibition exploring prejudice and racism at the museum, Chroma scans uploaded images to detect your skin tone, and then adds that colour to a series of posters created by designer Noma Bar.

There are three designs for users to choose from; a pair of interlocked hands (above), dove-shaped kissing mouths, and two faces that swirl together (below)

As well as being shareable online, selected  images will be turned into billboard images to be put up across Paris, and the Chroma interface will be among the exhibitions at the museum.

The app will also be followed by a TV and cinema spot that brings this two-colour animation to life. This was also created by Noma Bar. 

Leo Burnet France creative director David Martin Angelus said of the campaign, 'What is beautiful about this campaign is that it's the actual people who can promote this exhibition against racism. By coming together with a friend of another race and simply sharing their skin color.'