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Renault Sport – Renault Sport: Enter The Zone

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Focus is the key to succeeding as this new campaign for Renault Sport, the motorsport, performance and special vehicles divisions of Renault via We Are Social proves.

Directed by Thibaut Grevet through FRENZY Paris, the high-octane campaign introduces people locked in the flow-state - a phenomenon of total immersion of a person in his activity, from inner focus through to the explosion of pure adrenaline.

Featuring footage of the French car giants Formula 1 and WRC teams, commercial cars and the people behind them, the spot invites viewers to #EnterTheZone.

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