BWM Dentsu Show Drawbacks of Dragons for Jemena
Seen How to Train Your Dragon? Now try How to Use Your Dragon as a Gas Substitute in BWM Dentsu's ads for Jemena
Credits
powered by- Visual Effects Blockhead
- Sound Design Rumble Studios
- Editor Adam Willis
- Art Director Kevin Reece
- Copywriter Jol Temple
- Executive Creative Director Asheen Naidu
- Executive Producer Adrian Shapiro
- Chief Creative Officer Rob Belgiovane
- Managing Director Alex Carr
- Chief Strategy Officer
- Director Tim Bullock
- Producer Emma Durlacher
- Colourist Ben Eagleton
- Sound Designer Tone Aston
Credits
powered by- Visual Effects Blockhead
- Sound Design Rumble Studios
- Editor Adam Willis
- Art Director Kevin Reece
- Copywriter Jol Temple
- Executive Creative Director Asheen Naidu
- Executive Producer Adrian Shapiro
- Chief Creative Officer Rob Belgiovane
- Managing Director Alex Carr
- Chief Strategy Officer
- Director Tim Bullock
- Producer Emma Durlacher
- Colourist Ben Eagleton
- Sound Designer Tone Aston
Across two new spots, BWM Dentsu tell the story of a girl, a boy, and the dragon they use instead of Jemena brand natural gas.
Across a 60-second and 30-second advert, director Tim Bullock of Scoundrel explores the trials of relying on a dragon as a heat and fuel source, from scorched rubber duckies to postmen being set on fire, to create an overarching campaign entitled Instantly Better.
In the first of the ads, which you can see above, the couple discuss how their new gas supply from Jemena is much better than their previous reliance on a dragon, unnamed in the commercial but called 'Scorchy' in the second of the spots.
This second ad, which like the first is filmed in the familiar multi-camera mockumentary style, sees the dragon replaced by natural gas and therefore becoming the family pet. This is obviously not the end of their troubles, however, with the dragon tending to leave dead horses on the doorstep, leaving flaming turds in his litter box, and generally being dragon-y.
If you liked this ad, check out the director's brilliant spot about the plight of the kid in the middle seat for McDonald's which you can see here.
Connections
powered by- Agency BWM Dentsu, Sydney
- Production Scoundrel
- Sound Design Rumble Studios
- Visual Effects Blockhead
- Chief Creative Officer Rob Belgiovane
- Chief Strategy Officer Jamie Mackay
- Colourist Ben Eagleton
- Director Tim Bullock
- Editor Adam Willis
- Executive Creative Director Asheen Naidu
- Executive Producer Adrian Shapiro
- Managing Director Alex Carr
- Producer Emma Durlacher
Unlock this information and more with a Source membership.