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ESPN Sportscentre – Iron Fist/ESPN: Ultimate Showdown

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To promote the release of Netflix's latest Marvel show, Iron Fist, ESPN Creative Works has created this cool two-part tie-in with its own ESPN Sportscentre.

Featuring ESPN sports anchor Stan Verrett and UFC superstar Conor McGregor, the campaign sees Verrett become an unlikely challenger to the reigning UFC Lightweight Champion and former UFC Featherweight Champion, McGregor.

Thanks to what he's learnt through watching Iron Fist, Verrett may prove more of an opponent than McGregor first thought...

The spot was directed by Shaun Collings through Big Block.

 

 

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