Anchor NZ: Inside Out

World Slam poet Harry Baker lends his voice and lyrics to Colenso BBDO's new trriptych series for Anchor to promote the benefits of milk and follows the brand's Go Strong campaign.

Each spot was helmed by recent design graduate and filmmaker Megan Au, and combines mastery from visual artists Parris Goebel, who choreographed Blank Canvas (below) and Assembly’s VFX artist, Jonny Kofoed.

“I love the way each film feels so different," says creative director Dave Brady. "The process required bravery and trust from both the client and ourselves to hold the reins lightly and collaborate from a very early stage with some interesting and very talented creative people. All the films draw you in beautifully and keep hold of you.”